Creating a Social Media Marketing Strategy from Scratch

Social media has become an integral part of today’s digital marketing strategy. Many businesses and brands understand that having an effective social media presence can significantly increase sales and customers. Creating a successful social media marketing strategy from scratch, however, can be a daunting task. But, with a few tips, it can be easier than you would imagine.

Step #1: Know Your Target Audience

The first step to creating an effective social media marketing strategy is to identify and understand your target audience. Who are they? What are they interested in? What do they want? What platforms do they use? Knowing your audience’s wants, needs and preferences will enable you to create the perfect strategy to reach them and encourage them to purchase your products or services.

Step #2: Determine Your Objectives

Before diving deep into the implementation of your strategy, it is important to know why you are doing what you are doing. What do you want to achieve? It could be anything from brand awareness to lead generation to sales. Having these objectives will help you create content and campaigns that will be more likely to achieve your desired outcome.

Step #3: Analyze Your Competitors

Researching what your competitors are doing on social media can give you valuable insights into what works and what doesn’t work. Pay close attention to the content they post, their targeting, the frequency of their posts, the platforms they are using, and the results they are seeing. These insights can be beneficial in designing your social media marketing strategy from scratch.

Step #4: Choose the Right Platforms

Having an effective social media presence requires having a presence on the right platforms. Knowing which platforms your audience is active on will enable you to focus on those platforms and develop strategies for each one.

Step #5: Develop Your Content Strategy

Content is one of the most important aspects of any social media strategy. Knowing what type of content your audience responds to, creating content that is engaging and relevant, and having a consistent posting schedule are all critical components of an effective content strategy.

Step #6: Measure Performance

Once your strategy is up and running, measuring its performance will enable you to see if it is achieving the desired objectives. Analyzing data such as likes, shares, reach, or conversions can help you determine what works and what doesn’t. You can then adjust your strategy accordingly.


Creating an effective social media marketing strategy can be a challenging task. But, with the right knowledge and planning, it can be done. Knowing your audience, setting objectives, analyzing competitors, selecting the right platforms, developing an effective content strategy and consistently measuring results are all essential to creating an effective social media strategy from scratch.

Good luck!