Understanding Social Media

Before attempting to use social media as a tool to attract sponsors, you must understand the different platforms of social media and how they will best benefit your endeavor. Social media can vary from a simple blog to the largest social network such as Facebook. Each platform will offer different features to engage and reach out to potential sponsors.

Engage Users

Make sure to engage with users throughout your social media channels. Posting relevant content on a regular basis that is tailored to the interests of your target audience will help to draw attention and increase engagement. Use polls, surveys and giveaways to keep conversations going and build relationships with your followers or potential sponsors.

Use Advertising

Using an advertising tool is a great way to target potential sponsors. With digital ads, you can target specific demographics such as age, location, job title, etc. This will allow you to show your ads to potential sponsors who are most likely to be interested in your campaign.

Share Your Story

Share your story on social media and appeal to potential sponsors with the reasons why your endeavor needs their support. When crafting the story, make sure to keep it real, clear and concise.

Be Persistent

A single post or tweet is not enough. You must be consistent and persistent in order to generate interest. Set a goal to post regularly on social media, keeping your content fresh and up-to-date.

Follow-up with Sponsors

Once you have identified potential sponsors, it is important to follow-up with them. Reach out to them via email, social media, or even a phone call. Show them that you appreciate their attention and that you are open to any questions they may have.


In order to effectively use social media to get sponsors, you must understand the platform and how it works. Engage with users, use advertising tactics, share your story and be persistent. Most importantly, do not forget to follow-up with potential sponsors and make sure to appreciate their attention. With the proper strategy, social media can be a great tool to aid in finding sponsors for your campaign.